Jakob Bjur, PhD, is appointed Research Director at TNS Sifo in Sweden, heading the design of audience measurement systems for radio, television and online. In parallel, he has completed the academic research project Deconstruction of the Ratings Machine – How the audience is measured, weighted and valued, and thereby constructed funded by The Swedish Foundation for Humanities and Social Sciences (2013-2016).

In 2015, Bjur was Visiting Scholar at Rutgers University in New Brunswick, NJ, advancing his academic research on contemporary transformations in media consumption, audience measurement systems, and the complex intersection between media and value. He has been appointed as Researcher in Residence at Swedish Radio (2010-2011) and Swedish Television (2010), and has served Vice Chair of the Audience and Reception Studies section of ECREA (the European equivalent of ICA) (2012-2016), and of one of the four working groups of the COST-action Transforming Audiences, Transforming Societies. Bjur has contributed a number of articles, book chapters and books like Transforming Audiences - Patterns of Individualization in Television viewing (2009) to the field.